Market Intelligence Client Comments

1. Insurance Technology: Chief Executive Officer
We started working with Morgan Marketing to develop lead generation in a very complex market place within the Insurance industry. Those initial efforts proved fruitful and our reps' time spent chasing leads became much more cost effective.

When we refined our product, we needed to approach a different target market. We contracted with Morgan to develop a 'pull through' campaign by developing demand among customers-of-our-customers through primary research and dialogue. By leveraging the relationships and champions developed by Morgan, we were able to create demand generation from the industry thought leaders who were a part of the nay-saying segment of our target market.

Most recently we have expanded our offering dramatically and, as is typical in a venture backed fast moving company, we needed to hone our new message quickly. Morgan helped us to position our new product offering via primary research. Morgan then assisted in developing collateral which reflected the perceived value of our offering using a newly formed message that has proven to resonate with our audience.

Internally, we have come to think of Morgan as our 'most trusted partner' and an important strategic member of the team. As our company's focus has shifted and the need for speed has become critical from time to time, Morgan has been a strategic asset to our team and has been responsive and effective in providing us with the business intelligence for us to grow our business.

2. Digital Marketing Company: Chief Revenue Officer
Aside from the discipline and incremental leads that they provide, we have gained a lot of value from Micky's suggestions and feedback. She has been extremely generous in helping us with our processes, our tracking and reporting in Salesforce, and in delivering insights on the market and our pitch back to us. She is pitching us to more people than any of our outside reps is, and so she has the ability to test new phrases and words, see what makes prospects lean forward, see what gets a reaction. We are continually feeding these insights back to the team and incorporating it into our overall messaging. It is this spirit which has allowed Micky to truly become a part of our team, not an outside vendor. She joins our internal sales meetings, contributes her thoughts, and is genuinely excited when we have success.

Finally, on a personal level, Micky is one of the nicest and most genuine people you will ever encounter - she will make you smile and laugh and you will always look forward to your next conversation. That must be why it works so well with our prospects - they actually LIKE her.